Content Licensing & Partnerships

Content Licensing

As the nation’s leading wildlife conservation organization and one of the most trusted and respected brands, the National Wildlife Federation inspires people of all ages to develop a deeper understanding and relationship with our natural world. National Wildlife Federation has developed a rich foundation of editorial and media assets available for licensing that are curated from our Publishing, Education, and Conservation programs.

Our Assets

Our content ranges from publishing assets to nature and conservation guides to original artwork and photography collections.

• Award-winning National Wildlife® magazine
• Award-winning Ranger Rick®, Ranger Rick, Jr. and Ranger Rick Cub magazines, Ranger Rick® Zoobooks magazines and books
• K-12 educator and parent reading guides
• Comprehensive Nature Guides
• Scientifically recognized conservation reports
• Original artwork and photography collections

Rights and Permissions

All materials in our magazines, books, educator and parent guides, nature guides, conservation reports, artwork, photography, and websites are, without limitation, protected by U.S. and foreign copyright and trademark laws. All content is copyrighted by National Wildlife Federation and/or various authors, illustrators, photographers, or other partner-related entity. Any use or distribution of material without permission is strictly prohibited.

Requests for permission to use any of our content must be in writing. Please include, where applicable: the content of interest (articles, books or magazine titles, educator guides, parent guides, nature guides, conservation reports, artwork, photography and more). Please indicate specific authors if applicable, magazine issue dates, book dates, etc. and how content will be used. Access to complete information will allow the process to proceed in a timely manner.

If you have an urgent request or deadline, or are searching for specific content, please let us know and we will work to accommodate it. Our current turnaround time for permission requests is 3-7 business days.

Please send inquiries by mail or email at the following addresses:


Rights and Permissions
11100 Wildlife Center Drive
Reston, VA 20190

To request permission to link to our website, please provide your name, company name, address, URL, and nature of the website to and copy

Strategic Partnerships

The National Wildlife Federation empowers and unites diverse audiences to create a sustainable future through wildlife conservation. With a wealth of content and subject matter to draw from, the National Wildlife Federation is happy to work with and identity strategic partnership opportunities that promote our brand message and meet our partners’ business needs and objectives.

To learn more about strategic partnership opportunities, please contact

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Where We Work

More than one-third of U.S. fish and wildlife species are at risk of extinction in the coming decades. We're on the ground in seven regions across the country, collaborating with 52 state and territory affiliates to reverse the crisis and ensure wildlife thrive.

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Regional Centers and Affiliates