Kids & Family

When families connect with the outdoors, they're doing more than strengthening bonds with one another—they're forming lasting bonds with our natural world. Through products, programs, and other experiences, the National Wildlife Federation creates ways for kids and families to experience nature and become empowered stewards of our environment.

Three children laughing in a field

Connecting Kids and Nature


The National Wildlife Federation has connected children and youth with nature for decades, helping parents and educators find new ways to engage kids outside.

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Ranger Rick Kids


Explore fun games, contests, and activities for parents and kids to do together.

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Father reading Ranger Rick magazine to daughter
Young man wearing a Ranger Rick Shirt on a snowy mountain

Ranger Rick Store


Ranger Rick's magazines, books, and other nature-themed products engage kids and offer new, fun ways for the whole family to discover and enjoy the great outdoors.

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About Ranger Rick


The National Wildlife Federation's friendly raccoon character has been helping children and families connect with nature for more than 50 years.

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Drawing of Ranger Rick

Where We Work

More than one-third of U.S. fish and wildlife species are at risk of extinction in the coming decades. We're on the ground in seven regions across the country, collaborating with 52 state and territory affiliates to reverse the crisis and ensure wildlife thrive.

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Regional Centers and Affiliates